Ethan for the first time to open its design limited-edition collection Tee

Great potential for development of the Chinese market, can not be overlooked in recent years, the size of the brand and strive to the north to engage in harassment, prospective expansion of the momentum is the best proof. Last week, the classic American jeans brand Lee held at the Modern Art Museum of Shanghai people's livelihood outside the named Lee Way to Create creative fashion show, invited to the Greater China spokesperson Ethan led a model line show, showing the 2011 spring and summer new quarter series, Nike Men Air Total Max Uptempo Shoes 2012,more first to disclose their design limited-edition collection of Tee, shouting Only I can find my way to will synchronous shelves in Hong Kong and the Mainland.
A jeans brand, with more than 120 years of history stand the test and the courage to try to secure a firm footing. Is adhering to the bold style of, and strive to diversified and creative, under the leadership of Ethan, the model performed on the flyover in a wonderful fashion show. Also invited were also living in Brooklyn, New York artist with hair function, namely a combination of electronic music Cham, Cham, a freelance artist Erik Burke, and fashion designer and stylist Smita Daryanani, through their own creativity, music, paintings, and Mix & the Match match, re-interpretation of the knowledge of jeans wear.
Four series with different features

This new season, brand focus to create the classic washing jeans at the same time, there are four series One day in Brooklyn, Lee, Tropics, Modern Rider Jeans by the Night and Can't Bust'Em, clothing, including One day in the Brooklyn season is the highlight, jeans, play green, red and purple, part Tee combination of different patterns, and easily take you to Brooklyn this color culture take a turn. Lee Tropics series of washing stone jeans, abstract watercolor and ink-jet pattern Tee to create summer style of the 1950s. Modern Rider, Jeans by Night inspiration from the western United States in the 1980s, with simple, comfortable fabric combinations, color and more black, gray and green. Can not Bust'Em while wear and different washing effect for the design focus.
Multimedia fashion show
To lead a public media friends to feel the creative concept of the brand, the General Assembly special site full of art culture of Shanghai Minsheng Art Museum held a fashion show. Show after the media a better chance with Nguyen by the day face-to-face visit, he describes itself as life experiences the lowest point, the words of this limited edition collection Tee just on behalf of their feelings, follow my motto Which way is up and Only I can find the way to encourage yourself, and encourage everyone to face the challenges, always grasp every step of life.